Casual MMOs are the New Pink
Friday December 21st 2007, 11:23 am
Filed under: Casual Games, Game Design / Production, Uncategorized

The casual game sector is poised to burst into the virtual world ranks of EA and Blizzard.  VC firms are investing hundreds of millions of dollars in the makers of games like Pam’s Pie Palace and Jewel Jammer, entrusting them to create massive persistent scalable interactive universes. It is hard to walk down Sand Hill Road and say “It’s like Ultima meets Seinfeld” without getting hit with a sack of cash.

The formula is self evident: First step, blend together the engineering of WoW with the casual publishers’ 2% of the shareware for Women 35-54 market; Next do step two; and then profit in step three from your Casual MMO.  To that end I have compiled an exhaustive and comprehensive list of all the casual game publishers who are NOT working on a casual MMO (see below).

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