US = Global
Filed under: Casual Games, Game Design / Production, Media, Mobile, Uncategorized
Movies, TV, … games ? http://www.princeton.edu/~ina/infographics/movies.html = infographic
The killer infrographic (linked above) reinforces the point that entertainment consumption worldwide is not too different than what we enjoy here, mostly because our entertainment is happily imported around the globe. One could argue that the newpaper is still local, but Rupert Murdoch and CNN are doing their best to undermine even that provincial bastion.
One point of contention with an assumption in the infographic. I would be inclined to give Harry Potter, Lord of the Rings, Bridget Jones and Tomb Raider to the UK. Or at least split the difference with them. That said, they were hits in America and the films were made by US studios primarily for the US market.
Overall point being that (except for in France where entertainment imports are restricted) in the UK and most European nations, only 10-20% of their entertainment is produced in their home countries.
Bottom line: If it plays in Peoria it will play in Piccadilly, Prague, and Palermo. It is not presumptuous for us to make a hit product and expect it to be a hit around the world. There is an appetite around the world for our brands, stories, production values, and technical abilities.
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